“(His portrait) is a couple of different pictures put together and modified. “Rufus Teague was not an actual person, (the concept) is a little something we came up with,” said founder John McCone. I called the parent company in Shawnee, Kansas, to ask. The question is, of course, did Rufus Teague really exist and is the four-flavor line really based on his sauce recipe? After all, where would the good ol’ boys in, say, 1890s to 1930s Kansas lay hands on anchovy paste or tamarind? Depending on the flavor, they include paprika, brown mustard, mustard seed, brown sugar, honey, molasses, vinegar, Worcestershire sauce, soy sauce, raisin paste, anchovy paste, tamarind, cayenne pepper, chipotle chili powder, celery seed, orange juice, onion, garlic and “spices you can’t know about.” But no whiskey. That’s because the menu of ingredients is longer than, um, a preacher’s sermon. We have better pourability, a thicker, stronger neck, better grip, and true Rufus branding etched into the glass, not simply the label.” McCone says the company’s goal is to separate itself in a way that enhances the brand’s premium products.The sauce really is outstanding - dark, thick and in-your-face bold with flavors deeper than, uh, a hundred-foot well.
Our updated design helps us stand out, but also solves other issues.
“We decided early on to use our supply-chain issues as motivation to get our new bottles to market and at the same time, set a new industry standard. “What used to be a real point of difference for us on the shelf had unfortunately become a commodity,” said Founder John McCone. The bottle features a wider neck to allow thick barbecue sauces to flow more freely.
The new design is more ornate, with faceted shoulders and the motto “Make Stuff Gooder,” reflective of the company’s unique approach to branding, embossed on the front. It will also show up in orders placed by consumers online at or on Amazon. Frustrated for years, watching their whiskey-flask bottle become an industry standard, the team had been working on a redesign that is hitting retailer shelves this month. Rather than stopping with that solution, the team at Rufus Teague used the opportunity to complete a radical new bottle design that had been in the works for some time.
It was quickly forced to forego its brand standards and use a patchwork variety of bottles to fill orders, eventually scrapping its signature, and trademarked, glass whiskey flasks for ringneck bottles, like tall, slender-necked varieties used for salad dressings. The barbecue experts at Rufus Teague BBQ chose to pivot during this potential crisis and turn it into a game-changing packaging solution that sets its sauces and condiments apart from competitors.Īs the pandemic fueled an increase in home cooking and grilling, the independent manufacturer of craft barbecue sauces faced problems keeping up with demand. 08, 2021 (GLOBE NEWSWIRE) - Companies worldwide have been seriously impacted by global supply-chain issues. Newley designed custom flask featuring embossed front motto "Make Stuff Gooder", faceted shoulders and wider neck for improved sauce flow.
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